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Responsible Drinking Campaigns

Project type

Billboards, print ads

Role

Marketing strategy, client-side director

Developed turn-key advertising programs for distributors’ use throughout the country, enabling brand-consistent, effective social responsibility messaging at the local as well as national level, resulting in quality control of creative and messaging. Campaign included a variety of seasonal, trend-focused, sports-related, music-related, dating-related creative.

© 2024, Betsy Heck

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